"Optin Player boosted conversion rates up 66.3%"
Optin Player boosted conversion rates up 66.3% for my client's Adwords landing pages.
He was quite pleased since his adword clicks cost $21+ in his industry. So why did it work like
gangbusters over previous landing page designs? I used Optin Player to create a mult-step approach,
two pages, two CTA(Call to Action), and then we have two conversion rates. Optin Player made the first
page commitment easy for the adword prospects. The CTA is only "Click Play". Simple as that.
Watching a video is something everyone does every day now. So it's a habit searchers develop,
"Click Play" is a natural thing to do, and it's completely non-threatening. So conversions went
way, way, way up on the 1st step page containing the video. Like 4 times more clicks
Optin Player gave me all the options I needed that you don't find in JW player and the rest.
Optin Player has more options that any player out there, but specifically, here are the features
I used for higher conversions.
1. The ability to redirect to the URL for the 2nd page when the video ends.
Happens autmatically. So they hang on and wait for the new page to Open.
2. Splash image option, this allowed me to create a custom "Click Play"
image that was more appealing that a standard embedded video player.
3. Optin Player allows adding a second video source file fine-tuned for playing on smartphones
and iPad. And mobile use is moving up; in some niches 20% or more of the visitor profiles on
Adwords are arriving with Smartphones or iPad tablets.
4. I could add a Clicky tracking goal right into the Optin Player code.
Click tracks all the Play Clicks for me, and then I get accurate converion stats, and it's all in
the same funnel with the keyword searched, the 1st page visitor stats, and then finally the 2nd page stats
Now, the reason this multi-step landing page with video works so well...
people are resisting the push-push sales technique now. Overloaded I suppose. But with multi-step
we're not asking for anything on the First Step. Rather we offer something of value, that is only
revealed in the video. Just what you see done with product launches spread over days that use
infomercial style videos.
But with Adwords, we want to move it right to the final conversion of a phone call or an email optin.
The URL redirect kicks in automatically, taking them right on to the Second page where we make the
offer and ask for the lead. With 66.3% clicking Play, a number do drop-out without waiting to the
end, but the final conversion still went up 154% more new fresh leads on the second page than the
previous one-page lander. My client was a happy camper indeed.